One of the venerable games of the early PC era comes to iOS and shows us how it is done. YDKJ is the kind of experience that almost begs for … Read the whole story
Of those that are being noticed, very few are making a good impression. According to Tapjoy's study, only 17% of consumers found current in-app … Read the whole story
The other day, while I was sitting in the waiting room at the pediatric orthopedist, I saw the strangest thing: it was the soap … Read the whole story
When it comes to the rise of two-screen viewing, much of the discussion has focused on tablets as the second screen. But a new … Read the whole story
Without a doubt, the most frequently asked question in email marketing today is "How do we address the growing number of subscribers who are … Read the whole story
Automation continues to move deeper into Twitter's ad platform, taking it closer to offering services similar to Google and Bing. Marketers on Twitter can … Read the whole story
Few trends shaped 2012 as profoundly as the growth of mobile apps, and gaming apps in particular. This year, apps generated about $10 billion … Read the whole story
According to xAd, mobile-local advertising, and Telmetrics, call measurement, their Mobile Path-to-Purchase Study shows a 51% conversion rate in the Automotive category of buyers … Read the whole story
Consumer engagement with localization features in rich media ad units spiked massively in the most recent quarter, according to Celtra's survey of 170 campaigns. Read the whole story
Automotive was the fastest-growing ad category on the Millennial Media ad network in the third quarter, with spending up nearly sixfold. That finding echoes … Read the whole story
A Twitter Tracker tool created by the digital experts supporting "VH1 Divas" scheduled to air live on Sunday should stir up some social conversation … Read the whole story
David Alles, general manager for Xbox, Microsoft, says unlocking the value of mobile may require linking it to the other devices in our lives: … Read the whole story