In its revised projections for ad revenue in coming years, Magna Global underscored the increased importance of tablets in media consumption, calling it an important development that affects all other … Read the whole story
Many of the companies adopting Passbook are still experimenting with how best to employ the feature to enhance their mobile offerings and bolster sales. Read the whole story
Legendary car care brand Meguiar's used hyper-local profiling, geo-targeted ads and a rich mobile landing experience to show that these cutting-edge techniques can be … Read the whole story
The leading Internet radio service says it streamed over 13 billion hours of music in 2012. Users created well over a billion custom stations. Read the whole story
Mobile is having a profound impact on how we use email marketing. We are truly in a new world of the three-screen, soon to … Read the whole story
A broad swath of marketing executives expects interactive advertising to continue its strong growth. Digital advertising is predicted to grow by 10% to 15% … Read the whole story
Is location the shortest route to relevance? Can concise and compelling ad creative responding to a wider range of user behaviors and triggers get … Read the whole story
Two years ago, lawmakers in the House and Senate unveiled do-not-track legislation that would limit ad networks' ability to track people as they surf … Read the whole story
The Golf Channel has a deal with online game marketer WGT to offer a virtual tour, including an opportunity to "play" such famed courses … Read the whole story
Marketers increased ad budgets during the holidays and saw higher returns on investments, but it's not clear whether that trend will continue. Brian Wieser, … Read the whole story