MoBlog
by Steve Smith, Staff Writer
The early returns on mobile ad performance in Facebook's Newsfeed appear to be positive. In click-through and engagement they handily beat their desktop-bound cousins. Read the whole story
COMMENTARY
by Eric Korsh
Social TV, also known as the second screen, has long interested app developers and network ad sales and marketing teams. Now in 2013 we … Read the whole story
COMMENTARY
by Will Kassoy
It wasn't so long ago that we relied on TV to reach the mass market. Anyone who advertised during the Super Bowl - or … Read the whole story
by Mark Walsh
Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report … Read the whole story
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by Thom Forbes
In the parlance of a grizzled newspaper editor, Research In Motion CEO Thorsten Heins seemingly buried the lede yesterday when he announced, about an … Read the whole story
by Laurie Sullivan
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, … Read the whole story
by Mark Walsh
A pair of Yahoo and AOL veterans have launched a mobile start-up aimed at making enterprise apps as appealing and user-friendly as consumer apps. … Read the whole story
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by Mark Walsh
AccuWeather International has reached a deal to distribute its weather services in China across digital media. Read the whole story
by Wendy Davis
Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies … Read the whole story
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by David Goetzl
Nielsen data shows the telecom sector saw the highest growth in global ad spending for the first nine months of 2012 at over 6.5%, … Read the whole story