The early returns on mobile ad performance in Facebook's Newsfeed appear to be positive. In click-through and engagement they handily beat their desktop-bound cousins. Read the whole story
Social TV, also known as the second screen, has long interested app developers and network ad sales and marketing teams. Now in 2013 we … Read the whole story
It wasn't so long ago that we relied on TV to reach the mass market. Anyone who advertised during the Super Bowl - or … Read the whole story
Facebook continued its comeback Thursday, reporting revenue growth of 40% in the fourth quarter on strong gains in mobile advertising. The strong earnings report … Read the whole story
In the parlance of a grizzled newspaper editor, Research In Motion CEO Thorsten Heins seemingly buried the lede yesterday when he announced, about an … Read the whole story
Mobile platform providers have begun to figure out how small, local businesses can benefit from digital marketing. edo interactive, a tech startup combining discounts … Read the whole story
Wednesday OpenX Software will announce a partnership with device recognition platform company AdTruth to improve on its mobile ad inventory sold through OpenX Market, … Read the whole story
A pair of Yahoo and AOL veterans have launched a mobile start-up aimed at making enterprise apps as appealing and user-friendly as consumer apps. … Read the whole story
AccuWeather International has reached a deal to distribute its weather services in China across digital media. Read the whole story
Google and PointRoll are asking a federal judge to dismiss a lawsuit alleging that it bypassed Safari's privacy settings in order to set cookies … Read the whole story
Nielsen data shows the telecom sector saw the highest growth in global ad spending for the first nine months of 2012 at over 6.5%, … Read the whole story