MoBlog
by Steve Smith, Staff Writer
Who won the movie advertiser sweepstakes during Sunday's Super Bowl? Fandango users overwhelmingly responded best to the simplest melodramatic device. No fancy app needed. Read the whole story
by Laurie Sullivan
The majority of consumers watching the Super Bowl would like to take action on their mobile devices, based on television commercials -- but most … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
To convert browsers to paying members, eHarmony has learned to target mobilized prospects when and where they are most likely to lean back and … Read the whole story
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by Steve Smith
Twitter is reportedly about to make its largest acquisition to date in purchasing social TV metrics firm Bluefin Labs. If the deal goes through … Read the whole story
COMMENTARY
by Jeff Hasen
From an advertising perspective, this looked like a Super Bowl from 1983. There were few calls to action, and the potential to connect meaningfully … Read the whole story
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by Mark Walsh
Per comScore, its Media Metrix Multi-Platform service offers accurate measurement of audience overlap across devices and improved geographic reporting by local markets. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Admittedly, I ran a mobile voice search Sunday morning asking Google: "What time does the Super Bowl start?" The question on google.com through its … Read the whole story
by Tyler Loechner
After announcing a partnership with OpenX Software last week, AdTruth vice president and general manager James Lamberti said the deal marks a new chapter … Read the whole story
COMMENTARY
by Samuel Rosen
Oreo didn't just air a spot with a fleeting hashtag -- it gained followers for its just-launched Instagram channel; it created artifacts that can … Read the whole story
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by Mark Walsh
Fresh off unveiling its latest handsets last week and corporate rebranding, BlackBerry kept the publicity rolling with a Super Bowl ad promoting its new … Read the whole story
by Aaron Baar
"This is a big turnaround," Robert Passikoff, Brand Keys founder and president, tells Marketing Daily. "Samsung was always strong, but this is a bit … Read the whole story
by Wendy Davis
Siding with Apple, California's highest court ruled on Monday that online merchants aren't covered by a law that bans retailers from collecting and storing … Read the whole story