MoBlog
by Steve Smith, Staff Writer
Mobile media forces advertisers to think beyond targeting media and instead target user moods. Lipton's new Instagram photo contest seems to understand and tap into the deeper desires that visual … Read the whole story
by Mark Walsh
Targeting ads by location has proven a strong selling point for mobile advertising. Mobile ad exchange Nexage last month reported targeted impressions more than … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
There's a distance to go before widespread usage of digital wallets. Many consumers are not aware of them and of those who are, many … Read the whole story
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by Steve Smith
In confirming its rumored acquisition of social TV measurement firm Bluefin Labs, Twitter also reaffirmed its commitment to its recent partnership with Nielsen to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Where romance is kindled poor judgment reigns, it seems, judging by the results of a Match.com survey of the online habits of 5,000 single … Read the whole story
by Gavin O'Malley
Talk about high maintenance. Confirming many marketers' suspicions, today's consumers are fussier than ever, and increasingly, they demand that brands treat them like matchless … Read the whole story
by Mark Walsh
Twitter emerged as one of the stars of the Super Bowl, with people sending 24.1 million tweets about the game -- up from 13.7 … Read the whole story