MoBlog
by Steve Smith, Staff Writer
The imported beer brand maintains an ambitious schedule of branded apps, often targeting specific events. According to Heineken, apps that allow creative self-expression touch a passion point in their
customer. Read the whole story
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by Laurie Sullivan
Google has made changes to the way marketers create, bid and target paid-search desktop and mobile ads. On Wednesday, the company released Enhanced Campaigns, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Can mobile really move the goods? HBO found that if they could get people to watch just a 'blip' of their stories paired with … Read the whole story
by Mark Walsh
Yelp reported its fourth-quarter revenue climbed 65% on local advertising growth buoyed by increased mobile usage. The company this year would continue to broaden … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
After hearing Google cofounder Larry Page during the Q4 2012 earnings call talk about how the Nexus smartphone serves up Web sites better than … Read the whole story
by Wendy Davis
In recent months, the Federal Trade Commission as well as the California Attorney General have issued recommendations for mobile privacy. Now, the self-regulatory group … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The issue of which method of mobile payments is preferred may be superseded by who is ultimately going to send the bill for payment … Read the whole story
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by Laurie Sullivan
Supporting the rise of mobile marketing and the decline of browser cookies, Yahoo Japan inked a deal with AdTruth to tap an alternative type … Read the whole story
by Joe Mandese
The Wall Street equity gods giveth and they taketh away. This morning, they did both, boosting the outlook -- and rating -- for one … Read the whole story