by Mark Walsh
Consumer-facing companies like Apple, Google, and Amazon aren't the only ones building out app stores. Others are following suit as a way to gain … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Airlines, retailers and financial institutions are doing plenty of mobile testing behind the scenes before launching new mobile commerce functionality. Part of the challenge … Read the whole story
by Mark Walsh
Worldwide mobile phone sales declined slightly last year for the first time since 2009, the result of difficult economic conditions, shifting consumer preferences and … Read the whole story
COMMENTARY
by Ari Bluman
An effective rich media ad exchange is in our future -- but there are challenges we must meet to get there. We must be … Read the whole story
by Laurie Sullivan
In a major shift for marketers that have traditionally waited for results, social feedback tools from LinkedIn and Switch now gauge content and campaign … Read the whole story
COMMENTARY
by Lisa Glover
Mobile transactions are revolutionizing the way consumers make payments. Of all American cellphone users, nearly half own smartphones and can assist in creating a … Read the whole story
by Aaron Baar
The pre-paid mobile carrier has marked Feb. 13 as "National Break Up Day," encouraging people who are in unhealthy relationships (particularly if those relationships … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
I packed up my awesome custom-configured Sony Vaio laptop with turbo boost processor and sent it back to the manufacturer Monday so the company … Read the whole story
by Mark Walsh
Location-centric mobile ad network Verve Mobile on Wednesday announced closing $14 million in a Series C venture financing, bringing its total raised to date … Read the whole story
COMMENTARY
by Nanda Sibol
The goal of business and marketing is to close the sale, and today we're doing that by optimizing the "right" offer and removing any … Read the whole story
by Karlene Lukovitz
Fans who tweet about the sweetest things their sweethearts do @DunkinDonuts, using hashtag #DDSweetheart, earn chances to win a grand prize of two JetBlue … Read the whole story
COMMENTARY
by
The shift from print to online has been excruciating for many in the publishing industry. Print dollars have turned to online cents, but publishers … Read the whole story
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by Gavin O'Malley
Can mobile video ads offer a viable alternative to TV and online video ads? Despite the immaturity of the medium, early signs of success … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The Fox Now app is likely to yield returns as far as downloads and use of the app. But the extent to which that … Read the whole story
by Karlene Lukovitz
From now until May 4, consumers can vote each day for their favorite finalist flavor on the Lay's Facebook page, via Twitter using the … Read the whole story
by Karl Greenberg
Dawn Lerman, executive director of the Center for Positive Marketing at Fordham University, tells "Marketing Daily" that the ranking reflects the center's overall purpose: … Read the whole story