MoBlog
by Steve Smith, Staff Writer
As mobile users begin checking in with content providers more often during the day, there is a real opportunity here to image more personalized and conversational content products. Read the whole story
by Steve Smith
Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time … Read the whole story
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by Joe Mandese
Kelly Jones, senior research manager at Microsoft Advertising, said Microsoft has broken down consumer mobile usage into two distinct patterns. Read the whole story
by Mark Walsh
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedback from viewers, it created a digital experience for tablets, laptops and desktop … Read the whole story
by Aaron Baar
Although social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
If nothing else, a privacy dust-up this week about Google Play shows that companies should never take it for granted that people will just … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Attendees at the MediaPost Mobile Insider Summit have been hearing about and discussing mobile strategy over the course of the three-day event in Captiva, … Read the whole story