As mobile users begin checking in with content providers more often during the day, there is a real opportunity here to image more personalized and conversational content products. Read the whole story
Even the ads in Weather Channel's upgraded Android app are climate-controlled and dayparted. Branded backgrounds of Toyota vehicles depict current weather conditions and time … Read the whole story
Kelly Jones, senior research manager at Microsoft Advertising, said Microsoft has broken down consumer mobile usage into two distinct patterns. Read the whole story
CBS spent a year planning its second-screen Super Bowl offering. Gathering feedback from viewers, it created a digital experience for tablets, laptops and desktop … Read the whole story
Although social networks' influence increased among moviegoers between the ages of 35 and 44, it declined among those between 18 and 24. (The younger … Read the whole story
If nothing else, a privacy dust-up this week about Google Play shows that companies should never take it for granted that people will just … Read the whole story
Attendees at the MediaPost Mobile Insider Summit have been hearing about and discussing mobile strategy over the course of the three-day event in Captiva, … Read the whole story