MoBlog
by Steve Smith, Staff Writer
While some Android developers are uncomfortable with the personal level of customer information Google is passing along to them, Google considers it a non-issue. Read the whole story
by Steve Smith
Despite the rapid migration to mobile platforms among customers, most companies remain cautious about their staff and budget investments in the platform, new Forrester … Read the whole story
COMMENTARY
by Matt Young
Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may … Read the whole story
by Sarah Mahoney
While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers need to consider optimizing landing pages for near field communication-enabled (NFC) phones. They are being driven by mobile app developers finding ways … Read the whole story
by Mark Walsh
Yahoo has unveiled a revamped home page as the company continues its latest turnaround effort under CEO Marissa Mayer. The centerpiece of the updated … Read the whole story
COMMENTARY
by Michael Hemsey
Embrace and act on the four major trends shaping the loyalty industry -- mobile, personalization, digital data and convergence -- to make your loyalty … Read the whole story
by Wayne Friedman
New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying … Read the whole story
by Mark Walsh
The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that … Read the whole story
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by Laurie Sullivan
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story