While some Android developers are uncomfortable with the personal level of customer information Google is passing along to them, Google considers it a non-issue. Read the whole story
Despite the rapid migration to mobile platforms among customers, most companies remain cautious about their staff and budget investments in the platform, new Forrester … Read the whole story
Video, mobile and real-time bidding (RTB) are all hot buzz words in the digital advertising industry, but many marketers and industry thought leaders may … Read the whole story
While overwhelming consumers with chatter is already a problem, with 53% of online adults already saying they're annoyed by the amount of advertising they … Read the whole story
Search marketers need to consider optimizing landing pages for near field communication-enabled (NFC) phones. They are being driven by mobile app developers finding ways … Read the whole story
Yahoo has unveiled a revamped home page as the company continues its latest turnaround effort under CEO Marissa Mayer. The centerpiece of the updated … Read the whole story
Embrace and act on the four major trends shaping the loyalty industry -- mobile, personalization, digital data and convergence -- to make your loyalty … Read the whole story
New TV shows' social media metrics still aren't witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC's "Zero Hour," is … Read the whole story
Mobile coupons sent by SMS are desired by many consumers and the majority of women using them prefer to cash them in by displaying … Read the whole story
The Internet plays an important role in influencing new product purchases, especially in categories like consumer electronics and appliances. A global survey found that … Read the whole story
Compete, a Kantar Media company, has introduced Ascend, a tool that optimizes search engine query results and paid-search ads based on consumer behavior rather … Read the whole story