MoBlog
by Steve Smith, Staff Writer
Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the Daytone race Fox was broadcasting. Read the whole story
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by Mark Walsh
The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Retailers face both opportunity and challenge in dealing with the mobile shopper. Research shows that shoppers actually prefer going to the store to check … Read the whole story
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by Sarah Mahoney
Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Device access to media offers both publishers and marketers something much more promising than just "content everywhere." We now get sequential access to users … Read the whole story
by Steve Smith
Facebook will underwrite data usage costs incurred by its messaging applications in 18 global markets. The move signals Facebook's ambitions to become a major … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Twitter this week announced its Twitter Ads API, which opens the door for advertising to expand on the social media site. In addition, Twitter … Read the whole story
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by Steve McClellan
MDC Partners' 72andSunny, the ad agency that tweaked Apple iPhone devotees in a series of Samsung commercials over the last two years, has been … Read the whole story