Even as Fox bans ads for Dish's ad-skipping, TV anywhere product, the puckish satellite company planted its Hopper logo on a NASCAR racer the Daytone race Fox was broadcasting. Read the whole story
The consumer shift from desktop PC to mobile devices is underway, but the marketing efforts of most high-tech companies are not following suit. A … Read the whole story
Retailers face both opportunity and challenge in dealing with the mobile shopper. Research shows that shoppers actually prefer going to the store to check … Read the whole story
Research from Kantar Retail reports that smartphone owners are more likely to use their devices at home or at work, not while traveling or … Read the whole story
Device access to media offers both publishers and marketers something much more promising than just "content everywhere." We now get sequential access to users … Read the whole story
Facebook will underwrite data usage costs incurred by its messaging applications in 18 global markets. The move signals Facebook's ambitions to become a major … Read the whole story
Twitter this week announced its Twitter Ads API, which opens the door for advertising to expand on the social media site. In addition, Twitter … Read the whole story
MDC Partners' 72andSunny, the ad agency that tweaked Apple iPhone devotees in a series of Samsung commercials over the last two years, has been … Read the whole story