An interesting Google experiment offers a glimpse of how desktop, smartphone, tablet and TV screens might synchronize in ways beyond simple second screening and AirPlay. Read the whole story
Apps from pharmaceutical chains CVS and Walgreens and Amazon were the highest-rated across both the Android and iOS platforms. Among the worst: Those from … Read the whole story
According to an extensive study by Placed, demographics, spend levels, product category and even a customer's relationship with Amazon may determine how much a … Read the whole story
When it comes to using Wi-Fi-enabled mobile devices in stores, women outpace men in seven of nine activities tracked, including looking for in-store deals, … Read the whole story
I just returned from the ANA Media Leadership Conference in Miami, where I spoke about Madison Avenue's convergence with Mountain View - in other … Read the whole story
Ad agencies initially focusing on smartphones are transitioning mobile content to desktop computers. Consumers moving to the Microsoft Windows 8 operating system and touchscreens … Read the whole story
Mobile should be heaven-sent for online video advertisers. But mobile users really, really don't want to be bothered, a Forrester Research study says. Read the whole story
Mobile advertising is just not mature enough to support the current music royalty levels, Pandora's executives admit. And so the most active streamers will … Read the whole story
A glut of undifferentiated inventory is keeping advertiser interest and CPMs low. But publishers can catch the inevitable wave of marketing dollars by mapping … Read the whole story
An early backer of TV Everywhere, Time Warner isn't approaching the platform as a way to gain leverage with operators in carriage deals, according … Read the whole story
This week, the Rubicon Project released an infographic representative of mobile RTB according to major European trading desks. Josh Wexler, Rubicon's GM, mobile, and … Read the whole story
Deals, discounts, and exclusive content are not nearly as important to social media consumers as the inherent loyalty they feel for certain brands. In … Read the whole story
According to Aquent, in a Forrester Consulting commissioned study, to evaluate how companies are adjusting their staffing to support mobile program growth, there is … Read the whole story
The cost to acquire app users fell 7% in January, as the number of downloads increased. The dip in marketing costs reflects a typical … Read the whole story
Mike Saxon, SVP Advanced Media at Symphony Advanced Media (SymphonyAM), is an advertising effectiveness maven. His background includes stints at Nielsen//NetRatings, AIG and Harris … Read the whole story