Expect to hear a lot about mobile "conversions" this year as marketers and ad platforms try to re-calibrate Web measurement for the realities of mobile use cases. Read the whole story
According to McCann Truth Central, an "intelligence unit" of advertising network McCann Worldgroup, we're all only adolescents when it comes to mobile technology, starting … Read the whole story
Some interesting issues are raised by a new study that analyzed the reviews of the apps of major retailers. The reality is that the … Read the whole story
"Brands have been jumping on this bandwagon with hashtag strategies. The Super Bowl is a classic example where half of the ads mentioned Twitter," … Read the whole story
Thinking about designing an app for smartphones and other mobile devices? Mobile users will download around 14 billion tablet apps to help them search … Read the whole story
Social media's promise and promotion to drive viewers to TV programs may be yielding low results. When people were asked whether they watched a … Read the whole story
Digital technology has had a huge impact on society's attitudes and behaviors in sexual and romantic relationships, according to a new study from ad … Read the whole story
Google.com was by far the top-ranked mobile site for the week ending Feb. 23 with a 17.3% share of the U.S. audience. Plus, Google-owned … Read the whole story
No matter how much Google improves search and the tools used by marketers, one analyst points to limits for long-term growth and revenue from … Read the whole story
Arbitron says data collection will take off in the first six months of 2013 for its cross-platform measurement project for ESPN. The Arbitron-comScore project … Read the whole story
Belen Pamukoff, Heineken brand director, said the company has activated with digital elements in the past. "Globally, we have rolled out the Star Player … Read the whole story
The latest new hire at Motorola Mobility signals a switch in direction for the Google mobile division. Former Apple exec and venture capitalist Guy … Read the whole story