MoBlog
The familiar brand effect measurement regimen has been introduced into Nielsen's product mix. This is the year that mobile will have to measure up to expectations and begin issuing regular, … Read the whole story
Some 51% of ad agencies have seen an increase in demand for dynamic rich media ads, while another 20% expect to see more interest … Read the whole story
- COMMENTARY
Even marketers give themselves only average marks in their mobile executions, while agencies scold that brands have rushed in without enough of a plan. Read the whole story
New guidelines governing measurement of ads within mobile applications were issued today by the Interactive Advertising Bureau, the Mobile Marketing Association, and the Media … Read the whole story
- COMMENTARY
Heading to SXSW in Texas finds much about mobile commerce on the agenda. The Isis trial is in full swing in Austin, MediaPost OMMA … Read the whole story
Attempting to capture part of the nearly $9 billion marketers will spend this year on social media, Oracle and Adobe Systems have separately stepped … Read the whole story
- COMMENTARY
Consumers are multitasking and using their phones or tablets while watching TV, and at first blush this sort of companion activity may seem like … Read the whole story
Android lost ground in the U.S. smartphone market at the start of 2013, even as Apple's iOS surged on strong iPhone 5 sales. iOS … Read the whole story
Despite all the hype around social media, consumers remain more likely to obtain or share shopping-related information via more traditional online channels. In fact, … Read the whole story
- COMMENTARY
The White House on Monday threw its support behind the proposition that consumers should be able to unlock their smartphones without worrying about criminal … Read the whole story
Alloy Digital -- the youth-focused media company and video network -- has raised $30 million from ABS Capital Partners. Job one for CEO Matt … Read the whole story
- COMMENTARY
Utopia's execs are attempting to change the way companies think about data by creating an enterprise data lifecycle management (EDLM) framework to manage data … Read the whole story
Next Issue, the digital magazine project of five major U.S. publishers, is taking its all-in-one app to Windows 8 devices. The newsstand app offers … Read the whole story
In the "Pin a Meal, Give a Meal" campaign, each time a meal or recipe from Land O' Lakes' collection (also accessible on its … Read the whole story
- COMMENTARY
Yet another piece of research, this one based on a very large global sample, shows that tablets are the device of choice for tapping … Read the whole story
