MoBlog
PayPal continues its push to become a player in mobile payments by releasing a mobile SDK that lets developers add a buy button with five lines of code. Read the whole story
The top mobile search categories didn't necessarily attract the most ad dollars last year. The top verticals searched via mobile devices were local restaurants, … Read the whole story
- COMMENTARY
With their combination of retail, out-of-home signage, and face-to-face socializing, malls are natural venues for near-field communication, and AdSpace is helping 140 malls in … Read the whole story
Oreo, the sandwich cookie from Mondelez, revealed insights into its real-time social strategy during a panel at South by Southwest (SXSW), where company and … Read the whole story
- COMMENTARY
While wading into the waterfall of tweets on "the Twitter" a few weeks ago, I stumbled upon one that I wish to heaven I … Read the whole story
Following up on last year's challenge for marketers to refresh legendary brand campaigns for digital platforms, Google's next program emphasizes the future marriage of … Read the whole story
- COMMENTARY
Google sees eliminating friction along the way through mobile commerce to make it easier for consumers. Facing a large audience at MediaPost's OMMA Mobile … Read the whole story
YP is one of the country's largest local advertising companies. As YP's digital side ramps up and the print side contracts, retail will transform … Read the whole story
In what has become known in the industry as an "acqui-hire," Facebook has acquired the team behind community storytelling platform Storylane, whose mission has … Read the whole story
