MoBlog
by Steve Smith, Staff Writer
Vevo turns the switch on a new live TV service that streams programmed fare all day to devices and set-top boxes. Now that we are all "multi-screen" and all, is … Read the whole story
by Steve Smith
The majority of mobile searches occur within reach of a larger desktop PC, Google says in new research. But m-searchers are still eager to … Read the whole story
COMMENTARY
by Vanessa Naylon
When consumers assign a location to their public social activity, by checking in on an app or adding a location to their social media … Read the whole story
by Laurie Sullivan
Click-through rates on tablets outperform smartphones by 250% for branding campaigns, but also lead when it comes to direct-response campaigns. For branding campaigns especially, … Read the whole story
COMMENTARY
by Jacob Beckley
By giving marketers a new way to bridge the physical and digital gap, NFC technology offers unprecedented opportunities to convey a tech-savvy image while … Read the whole story
by Steve Smith
The tablet hardware and software economy is poised for massive growth as lower-priced and smaller devices proliferate and app developers mine more revenue from … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The idea of personalized data and behavior information being used during the mobile shopping process was part of the discussion at SXSW Interactive. A … Read the whole story
by Steve McClellan
NEW ORLEANS -- As ratings at some TV networks continue to fall, although prices for ads have not, are advertisers paying more for less? … Read the whole story
COMMENTARY
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As video consumption moves increasingly to mobile and tablet devices, so should the advertising created to monetize it. We've been saying that for years, … Read the whole story
by Erik Sass
'The New York Times' is about to unveil a major redesign of its Web site, with a new configuration resembling a mobile app. The … Read the whole story
COMMENTARY
by Brendan O'Kane
Mobile analytics, as part of a well-thought-out mobile marketing strategy, can help companies gain actionable business intelligence and use data intelligently to craft messages … Read the whole story
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by Mark Walsh
Mobile marketing firm Velti on Tuesday reported a loss on higher operating costs in the fourth quarter as it continues to shift the focus … Read the whole story
by Wendy Davis
Online marketers might have to revamp their Web sites in order to ensure that mobile users can easily view any disclaimers, the Federal Trade … Read the whole story
by Mark Walsh
The Federal Communications Commission has approved the merger of T-Mobile USA with prepaid wireless provider MetroPCS Communications. The Department of Justice cleared the proposed … Read the whole story
by Karl Greenberg
Chris Perry, Chevrolet's VP marketing, said that in addition to serving the connected consumer, the platform will be a digital sounding board for future … Read the whole story