Google further blurs the line among screens by extending its Product Listing Ad to mobile. But in this case the units have a specific context and function in mind -- … Read the whole story
NEW ORLEANS -- Two-thirds of children between the ages of 7 and 13 would prefer to have a tech gadget rather than a toy … Read the whole story
Having the full TV/DVR/On Demand experience truly mobilized means that the user is able to map their own video consumption against a range of … Read the whole story
"This growth will be abetted by traditional stores' investments in web businesses to support a multichannel strategy, the blistering pace of mobile device adoption, … Read the whole story
A simple search may not be as relevant for mobile shoppers, since they typically are seeking something based on where they are and what … Read the whole story
There's data, and then there are insights and business intelligence gained from Twitter tweets and Pinterest pins. As marketers begin to understand insights coming … Read the whole story
As video consumption moves increasingly to mobile and tablet devices, so should the advertising created to monetize it. We've been saying that for years, … Read the whole story
The self-regulatory group Digital Advertising Alliance is poised to release new mobile privacy standards. The standards, which could be unveiled as soon as next … Read the whole story