by Mark Walsh
Microsoft has released a new study focused on why people are using multiple devices and what motivates simultaneous or sequential use across screens. Partnering … Read the whole story
COMMENTARY
by Anne Czernek
SXSW has served as an all-in industry gathering for anyone in digital, ranging from developers to marketers to technology entrepreneurs of all streaks. This … Read the whole story
by Laurie Sullivan
Serving ads to consumers within a certain radius has become the nirvana of mobile advertising. adMarketplace will launch a service that taps into the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Data from mobile devices is increasingly being collected and used for a range of things. Some of the data is gathered and used in … Read the whole story
by Mark Walsh
Most mobile users prefer using apps over mobile sites for speed, convenience and ease of use. Specifically, 85% of smartphone and tablet users globally … Read the whole story
COMMENTARY
by Ari Brandt, Op-Ed Contributor
To align with consumer preferences and put users in control of their brand experience, marketers must begin to embrace value-exchange advertising. Value-exchange ads that … Read the whole story
by Mark Walsh
Aiming to enhance its digital wallet efforts, PayPal has acquired mobile development firm Duff Research. The startup has created some 40 apps for companies … Read the whole story
COMMENTARY
by Catharine P. Taylor
Since I didn't go to SXSW, and have not become acquainted with the marvel that is Grumpy Cat, I spent the week - as … Read the whole story
by Laurie Sullivan
Real-time marketing techniques have begun to mature, enabling big brands to take bigger risks. A Taco Bell sponsored concert at the South by Southwest … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Amazon, Zappos and Best Buy Web sites have become the most visible retailers in paid-search campaigns and the most likely to be seen in … Read the whole story
by Gavin O'Malley
Continuing to break records, U.S. consumers spent 3.8 billion minutes streaming video advertising in February. Consumers viewed 9.9 billion video ads last month, with … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Google Sites are not just the 800 lb gorillas of online video, They're a gorilla zoo. Even in a short month, YouTube, with 2.2 … Read the whole story
by Karl Greenberg
Acura is lighting the fuse on the marketing fireworks for the 2014 iteration of the RLX, which started gracing dealerships recently. The 360-degree campaign … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google has finally introduced product listing ads on mobile. This ad unit is labeled "Sponsored," and displays rich product images, prices, and retailer name. Marketers using PLAs … Read the whole story
by Mark Walsh
Annual digital marketing budgets, on average, amounted to 2.5% of a company's revenue in 2012 and will grow 9% this year. The majority of … Read the whole story
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by Wendy Davis
A lawmaker is slamming Euclid Analytics for tracking people's physical whereabouts via their smartphones. Euclid, which recently raised $17.3 million in venture funding, uses … Read the whole story
by Aaron Baar
Google, Apple, Microsoft, Yahoo, Amazon, Facebook and eBay dominate the top 10 list of companies deemed by U.S. consumers to be most influential, based … Read the whole story