MoBlog
by Mark Walsh
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking viewers' engagement with programs they
watch. … Read the whole story
by Mark Walsh
When it comes to mobile wallets, the market has become especially crowded with startups and established players alike vying for supremacy. But the lack … Read the whole story
COMMENTARY
by Niklas Bakos
NFC marketing offers a new paradigm in experiencing media, as it cuts through the need to take multiple steps to experience online content. When … Read the whole story
by Mark Walsh
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Smartphones and tablets are placing an increasing behind-the-scenes role in the process of shopping. Many consumers use their mobile devices for research and price … Read the whole story
by Aaron Baar
According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
Moms are connected these days, and there's no question that cell phones - and smartphones, in particular - have changed modern motherhood. Moms can … Read the whole story
by Laurie Sullivan
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Stations have added more local news programming than ever while at the same time losing viewership, according to the Pew Research Center. Too bad. … Read the whole story
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by Gavin O'Malley
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
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by Joe Mandese
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
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by David Goetzl
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
by Wendy Davis
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story