MoBlog
The growing relationship between Twitter and TV was underscored in December when Nielsen struck a partnership with Twtter to create a new measurement tracking viewers' engagement with programs they watch. … Read the whole story
When it comes to mobile wallets, the market has become especially crowded with startups and established players alike vying for supremacy. But the lack … Read the whole story
- COMMENTARY
NFC marketing offers a new paradigm in experiencing media, as it cuts through the need to take multiple steps to experience online content. When … Read the whole story
Facebook on Tuesday announced a new tool that allows marketers to reach audiences with characteristics that are similar to existing customers they are already … Read the whole story
COMMENTARYSmartphones and tablets are placing an increasing behind-the-scenes role in the process of shopping. Many consumers use their mobile devices for research and price … Read the whole story
According to Glen Hartman, global managing director of digital consulting at Accenture Interactive, marketers have got to get it right because consumers will be … Read the whole story
- COMMENTARY
Moms are connected these days, and there's no question that cell phones - and smartphones, in particular - have changed modern motherhood. Moms can … Read the whole story
The Interactive Advertising Bureau released specifications to support digital ad impressions through viewable measurements and move the industry into the next phase of ad … Read the whole story
- COMMENTARY
Stations have added more local news programming than ever while at the same time losing viewership, according to the Pew Research Center. Too bad. … Read the whole story
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
Facebook is asking an appeals court to uphold a ruling against two pay-per-click marketers -- Fox Test Prep and Steven Price -- that operate … Read the whole story
