MoBlog
by Steve Smith, Staff Writer
Finding a discrete place for the tablet experience between desktop and mobile will be one of the interesting marketer challenges this year. The Shopkick app is a good reminder of … Read the whole story
by Steve Smith
Apple continues to enforce stricter oversight over app privacy as well as standardization by banning the use of UDIDs in apps and requiring support … Read the whole story
by Laurie Sullivan
Search engine marketing needs a makeover, and some industry experts believe alternative engines will play a major role in connecting with consumers outside of … Read the whole story
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by Mark Walsh
Online audience measurement firm Quantcast has launched a new service for tracking mobile app usage across iOS and Android devices. The company's free Measure … Read the whole story
by Wayne Friedman
TV time-shifting -- the activity of consumers and their DVRs -- can be wasteful. About a third (36%) of all worldwide recorded TV content … Read the whole story
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by Gavin O'Malley
Continuing to push the promise of scalable "native" advertising, Sharethrough just released some data, which -- surprise, surprise -- reflects well on the model … Read the whole story
by Erik Sass
'The Atlantic' has partnered with NowThis News, a Web start-up which produces short-form videos about current events and related topics, according to Poynter. The … Read the whole story
COMMENTARY
by TJ Person
In today's world of efficient technology, there is no need to struggle with an approach that is not unified. An overall platform-approach across all … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Using smartphones while shopping is evolving to allowing more power of product scanning by consumers, leading to them checking out using their mobile device. … Read the whole story
COMMENTARY
by David Tucker
Moms and mobile: is there any topic more written about than this? Probably not, but there are good reasons for this. Mobile is important … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
...but 95% of those people will watch TV, too. We are immersed in video coming at us from all directions, but this study says … Read the whole story