Discounting only goes so far, especially on the local level. The best group-buying services are already figuring out ways to capitalize on mobility by getting the offers closer to people … Read the whole story
Brands decreased spending for paid-search ads on Google by 1% in the first quarter of 2013, compared with the year-ago quarter, although Yahoo Bing … Read the whole story
Springpad has released the latest version of its productivity app, allowing brands and publishers for the first time to create their own customized presence … Read the whole story
According to the NCAA, 2.6 million unique visitors watched live video in one of its apps in just the first week of March Madness. … Read the whole story
Microsoft continues to work on voice-assistive technologies. The goal is to help people accomplish tasks more quickly through natural and conversational tones, reducing the … Read the whole story
Continuing an aggressive expansion, Games.com is slated to officially launch an automated service for developers to add their games to the AOL-owned platform. In … Read the whole story
In the last two years, the share of traffic coming from mobile apps on Jumptap's mobile ad network has nearly doubled from 45% to … Read the whole story
The hashtag as a marketing vehicle came into its own during the Super Bowl. Half the ads included a hashtag reference and advertisers like … Read the whole story
Internet ad spending hit $99 billion in 2012, just shy of the 12-figure mark held by only one other medium -- television -- according … Read the whole story
Mobile analytics is often difficult to measure because of platform fragmentation and the vast array of device capabilities. Here are some tips to help … Read the whole story
Speed and convenience are the main drivers of a mobile search, but putting a price on each function places it all into perspective. Can … Read the whole story
Everybody likes a great deal. This was shown again recently when a Groupon offer to buy a $10 Starbucks electronic gift card for half … Read the whole story
According to Microsoft Advertising, with Flamingo Research and Ipsos, as attention shifts from evening primetime to 'always-on' screen time, consumers are combining devices in … Read the whole story