MoBlog
by Steve Smith, Staff Writer
What some brands might consider engagement I regard as an imposition, and maybe even an insult. Getting people to tap on screens just for the hell of it is a … Read the whole story
by Mark Walsh
The latest version of Dynamic Logic's AdIndex for Mobile service can now track the impact of ad frequency in mobile as a result of … Read the whole story
COMMENTARY
by Cezar Kolodziej
Using mobile to build and maintain loyalty programs starts with a clear understanding of what your customer most values and then crafting acquisition, offer … Read the whole story
by David Goetzl
The number of Americans who own smartphones and tablets rose substantially this year, while online radio listening and social networking also surged. Pandora looks … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The mobile impact on retail may be coming down to the big guys and the little guys. Three pieces of recent research highlight some … Read the whole story
by Mark Walsh
Online radio services such as Pandora are gaining ground among younger users. With the streaming music category, Pandora is the clear favorite among listeners … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Euclid Analytics, a company that tracks brick-and-mortar shoppers via their smartphones, has failed to convince Sen. Al Franken (D-Minn.) that its technology poses no … Read the whole story
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by Gavin O'Malley
NCM Media Networks, best known for its in-theater advertising, has tapped BuddyTV to expand its online and mobile presence. NCM Media Networks will exclusively … Read the whole story
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by Gavin O'Malley
Across the media, information, marketing, health care and technology sectors, nearly 50% more companies in the $10-$50 million revenue range are planning an acquisition … Read the whole story