by Laurie Sullivan
Google's Android operating system (OS) continues to gain market share from Apple, according to two analyst firms. One estimates the total tablet market at … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For mobile commerce, the retail store still has a chance to rule. A recent Forrester study found that visiting a physical store is the … Read the whole story
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by Mark Walsh
LinkedIn on Thursday confirmed that it had acquired newsreader app Pulse as it seeks to offer more content to keep users sticking around. The … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Mumbai-based BMW Guggenheim Lab has gamified the topic of privacy by visually mapping the expectation of privacy people claim in 10 different activities … Read the whole story
by Tyler Loechner
Recently, location-based analytics provider Sense Networks announced survey results suggesting that in a RTB environment, geographically targeted ads lead to higher ROI for advertisers. … Read the whole story
COMMENTARY
by Bryan Jones
The 2013 upfront will be the first year when a common currency - Nielsen Online Campaign Ratings - are available for both television and … Read the whole story
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by Gavin O'Malley
Millions of consumers are now paying monthly fees for local news content -- and millions are paying to access Yellow Pages listings with reviews. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers spent 24% more on paid-search ads across all engines in Q1 2013 -- a slight sequential decline from 25% growth in Q4 2012. … Read the whole story
by Gavin O'Malley
This weekend's MTV Movie Awards (and its promotional run-up) blur the lines between entertainment and advertising -- as well as traditional and new media … Read the whole story
COMMENTARY
by Alex Realmuto
With a user base that has surpassed one billion, Facebook would be the third-largest country in the world, having a population greater than the … Read the whole story
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by Mark Walsh
BlueKai will license publisher data collected by mobile marketing firm Velti. Through the deal, brands and agencies using BlueKai's Data Activation System will have … Read the whole story
COMMENTARY
by
Facebook recently launched "Airplane," its second-ever TV spot, via Best Agency in the World (and that's a fact, son!), from Wieden+Kennedy/Portland -- and it's … Read the whole story
by Aaron Baar
"Even though Apple is considered a simple brand, the Samsung Galaxy was viewed as simpler than the iPhone," Gail Nelson, global chief marketing officer … Read the whole story
by Laurie Sullivan
An innovative process for manipulating data got engage:BDR, a Los Angeles based display, video and mobile advertising agency, a pretty good gig targeting online … Read the whole story
by Wendy Davis
Siding against Google, a federal judge has denied the company's bid to dismiss a potential class-action lawsuit by an AdWords advertiser who says he … Read the whole story
by Laurie Sullivan
Microsoft's search engine Bing returns in queries five times as many Web sites containing malware as Google. Google achieved the best results -- or … Read the whole story
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by David Goetzl
As women continue to play the key role in household purchasing decisions, advertisers might be encouraged that their video consumption as a group continues … Read the whole story
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by P.J. Bednarski
Adap.tv this morning is releasing its/ State of the Industry report showing continued enthusiasm for the online video sector. Survey results also show 66% … Read the whole story