by Mark Walsh
London-based mobile agency Fetch, whose clients include Hotels.com, eBay and Sony Music, announced its expansion to the U.S. with a new office in San … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
About six months ago, a handful of people in the mobile field were tossing around the term "media throwing" as the next big thing. … Read the whole story
by Wendy Davis
Yahoo has been hit with a federal lawsuit lawsuit for allegedly sending SMS messages to the wrong person. Philadelphia resident Bill Dominguez says Yahoo … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It just may be that some mobile shoppers are getting pickier. We previously wrote in this space about the opportunity for retailers to leverage … Read the whole story
by Mark Walsh
Internet ad spending in the U.S. grew 15% last year to $36.6 billion. That growth rate marks a slowdown from the 22% gain in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
It's a race among Apple, Epson, Google, Microsoft and others to develop the next fashion statement. Wearable electronics aims to become the next phase … Read the whole story
by Laurie Sullivan
Digital ads and search engines influence consumer buying habits, but videos appear to offer the most support for consumers researching to buy a mobile … Read the whole story
COMMENTARY
by Bill McCabe
It may take five years or perhaps even longer, but inevitably, smart TVs will revolutionize advertising -- especially advertising that requests a response from … Read the whole story
by Laurie Sullivan
American Express will launch a campaign Tuesday to promote a college book buyback program through Chegg that ties online ads into offline returns and … Read the whole story
COMMENTARY
by Ryan DeShazer
While at SXSW last month, I found myself at dinner seated next to a woman who is a well-respected social media strategist. We chatted … Read the whole story
by Gavin O'Malley
Thanks to continued innovation, Facebook remained the top global brand for the third quarter in a row. During the first quarter of 2013, the … Read the whole story
by Karlene Lukovitz
Launching a pilot within 90 days was the objective for all teams -- and achieving that is something that given its size, Mondelez would … Read the whole story
by Aaron Baar
"For us, our fans are discovering and consuming content on all devices. We wanted to create an experience for all those devices, and they … Read the whole story
by Karl Greenberg
Dodge Charger is driving down the middle of a road with digital on one side and traditional on the other. The real unique part … Read the whole story
by Gavin O'Malley
Video ad start-up SET Media is adding Nielsen Online Campaign Ratings to its video measurement service Velocity. The company says ad clients will be … Read the whole story
by Gavin O'Malley
Heinz redesigned its Foodservice Web site to reflect industry demand. The result? Just eight weeks after the relaunch, site traffic has exceeded total visits … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
By YouTube’s calculations, this is the 57th anniversary of the VCR player and as to mark the date—because we all mark 57th anniversaries in … Read the whole story
COMMENTARY
by Stephen Shepherd
Brands know the stakes are high -- to engage with today's consumer, now they must become publishers. So many marketers have hired teams to … Read the whole story
COMMENTARY
by Cordie DePascale
With the upfronts heading into full swing, many are wondering how far we are from a time when marketers and agencies can execute agnostically … Read the whole story