The share of mobile clicks and spend in search advertising is moving -- just as quickly as everything else -- from desktop to devices. Read the whole story
Twitter introduced keyword ad targeting Wednesday, based on terms typed into user timelines. The company believes the real-time feature will improve the experience with … Read the whole story
Internet use as an indicator of the overall health of a device, mobile phone and tablets, may indicate the direction things are heading. Smartphone … Read the whole story
In what is being hailed as the the first research of its kind, the CIMM (Coalition for Innovative Media Measurement) today will release findings … Read the whole story
No matter where you go these days, there's a good chance of coming across examples of mobile commerce. As a frequent traveler, I often … Read the whole story
Worldwide, marketers have a good feeling about marketing budgets, trading conditions and staffing. For the first time in Warc's Global Marketing Index, which measures … Read the whole story
For years, shady online companies lured mobile users -- often young teens -- into singing up for paid subscription services by promising "free" ringtones. … Read the whole story
The European mobile market continues to grow briskly at the expense of the U.S. market. The U.S. share of traffic on Opera's mobile ad … Read the whole story
Traditionally, LinkedIn has lagged behind the Big Two social networks in its mobile deployments. With a major upgrade to its iOS and Android apps, … Read the whole story
The VIA Agency has been selected to handle integrated marketing chores for startup mobile carrier Republic Wireless. The scope of work includes creative advertising, … Read the whole story
This marks the third straight year of declines for national brands. And while the initial switch from name brands to store brands was linked … Read the whole story