MoBlog
by Steve Smith, Staff Writer
The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that good native advertising forces marketers to … Read the whole story
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by David Goetzl
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
COMMENTARY
by Gregory Kennedy
All marketers know what their total mobile marketing spend is. Yet, only a few understand exactly how much their weekly ROI is. Cohort analysis … Read the whole story
by Mark Walsh
Digital disruption of the media landscape will continue to drive M&A, partnerships and joint ventures this year. The communications industry will see continued consolidation … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get … Read the whole story
by Wendy Davis
In a preliminary victory for Apple, a federal judge has thrown out a lawsuit accusing the company of overcharging customers for iTunes tracks, ruling … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
It looks like teens have money to spend and many will be well-equipped to be spending it via mobile. In its twenty-third, semi-annual "Taking … Read the whole story
by Laurie Sullivan
What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Two recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and … Read the whole story
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by Mark Walsh
On Monday,Yahoo released an updated version of its flagship iOS app (in the U.S.) that incorporates technology from the Summly app, which was pulled … Read the whole story
by Steve McClellan
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn for digital strategy and content duties across its portfolio of hotel properties. Firstborn … Read the whole story
by Aaron Baar
According to the American Affluence Research Center's semiannual tracking study of the country's wealthiest households, more than half said they do not plan to … Read the whole story
by Karl Greenberg
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story