MoBlog
The creative sponsored posts Tumblr introduced to its Web property a year ago finally migrate to mobile this week. And they remind us that good native advertising forces marketers to … Read the whole story
The upfront concept continues to expand. With the NewFronts moving into year two, Twitter has reached a first upfront deal with Starcom MediaVest Group … Read the whole story
- COMMENTARY
All marketers know what their total mobile marketing spend is. Yet, only a few understand exactly how much their weekly ROI is. Cohort analysis … Read the whole story
Digital disruption of the media landscape will continue to drive M&A, partnerships and joint ventures this year. The communications industry will see continued consolidation … Read the whole story
- COMMENTARY
The Hopper from Dish offers a glimpse of how media consumption patterns can change under true TV Everywhere technology. If only we could get … Read the whole story
In a preliminary victory for Apple, a federal judge has thrown out a lawsuit accusing the company of overcharging customers for iTunes tracks, ruling … Read the whole story
COMMENTARYIt looks like teens have money to spend and many will be well-equipped to be spending it via mobile. In its twenty-third, semi-annual "Taking … Read the whole story
What if an automated system on a brand's Web site noticed visitors had poor video playback when renting a movie and automatically generated an … Read the whole story
COMMENTARYTwo recent announcements will prove Twitter's worth not only as a social advertising platform, but as a lead generation tool for the movie and … Read the whole story
On Monday,Yahoo released an updated version of its flagship iOS app (in the U.S.) that incorporates technology from the Summly app, which was pulled … Read the whole story
Morgans Hotel Group has tapped New York-based digital creative agency Firstborn for digital strategy and content duties across its portfolio of hotel properties. Firstborn … Read the whole story
According to the American Affluence Research Center's semiannual tracking study of the country's wealthiest households, more than half said they do not plan to … Read the whole story
An official NBA sponsor since 2010, Sunbelt-centric bank BBVA Compass has been using the Web to expand its geographical footprint via an online banking … Read the whole story
