MoBlog
by Steve Smith, Staff Writer
Even grocery shoppers are starting to consider how mobile apps can fit into their in-store shopping routine. Surprisingly, one of the things they want most is a voice. Read the whole story
by Karlene Lukovitz
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
COMMENTARY
by Max Kalehoff
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story
by Steve Smith
Twitter continues its bid to become TV's go-to second-screen partner in a new deal with Comedy Central that will tweet a week of cross-platform … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
By now it should be clear to everyone that social media, in addition to its many remarkable qualities, also holds dangerous potential for spreading … Read the whole story
by Laurie Sullivan
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device as part … Read the whole story
by Mark Walsh
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers should take trust levels into consideration when optimizing a Web site for search queries, as well as paid-search ads. Survey findings released this … Read the whole story
by Sarah Mahoney
"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
by Erik Sass
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story