MoBlog
Even grocery shoppers are starting to consider how mobile apps can fit into their in-store shopping routine. Surprisingly, one of the things they want most is a voice. Read the whole story
The initiative -- intended to be multi-year -- seeks to involve teens through a variety of "snackable" digital content, ranging from videos and GIFs … Read the whole story
- COMMENTARY
"Twitter is a frenemy," said Jeff Zucker, CNN's new president, as reported by MediaShift. Jeff Zucker was describing the cable news network's relationship with … Read the whole story
Twitter continues its bid to become TV's go-to second-screen partner in a new deal with Comedy Central that will tweet a week of cross-platform … Read the whole story
- COMMENTARY
By now it should be clear to everyone that social media, in addition to its many remarkable qualities, also holds dangerous potential for spreading … Read the whole story
Advertisers prefer to use third-party online data along with first-party CRM data to target ads because they receive a higher response rate when targeting … Read the whole story
COMMENTARYMany moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device as part … Read the whole story
Continuing to enhance its mobile offerings, Facebook on Tuesday unveiled a new look for mobile brand pages aimed at making it easier for users … Read the whole story
COMMENTARYMarketers should take trust levels into consideration when optimizing a Web site for search queries, as well as paid-search ads. Survey findings released this … Read the whole story
"When you look at the data as a whole," Forrester analyst Melissa Parrish tells Marketing Daily, "it is just remarkable. There is a correlation … Read the whole story
Visitors to The New York Times' Web site and mobile apps will get free access to online and mobile video, courtesy of advertising sponsorships … Read the whole story
