MoBlog
Online buying may not just be migrating to devices. M-commerce may actually be helping e-commerce to expand more rapidly because people now have more reason and opportunity to shop outside … Read the whole story
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
COMMENTARYWhat does it take to cause someone to stop using a commerce app? Some people may download an app they heard about from a … Read the whole story
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
COMMENTARYAdvertisers pay less per click these days, although many continue to invest more in paid-search ads. After peaking at an average of $0.46 per … Read the whole story
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
- COMMENTARY
According to the results of The Harris Poll recently, 78% of Americans have utilized the varied technologies that enable us to watch TV shows … Read the whole story
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app … Read the whole story
- COMMENTARY
Beta Research released compelling research Wednesday showing various consumer preferences among cable networks. Most interesting, though, is the clue the data offered as to … Read the whole story
Even after losing two court decisions in their efforts to shut down Aereo, broadcast executives continue to believe they can find a way to … Read the whole story
A large part of the rationale for equipping automobiles with voice-activated software is concern for safety, as voice commands and voice-to-text messaging are supposedly … Read the whole story
