MoBlog
by Steve Smith, Staff Writer
Online buying may not just be migrating to devices. M-commerce may actually be helping e-commerce to expand more rapidly because people now have more reason and opportunity to shop outside … Read the whole story
by Tyler Loechner
While real-time bidding and automated exchanges have become entrenched in the industry, ad fraud has managed to wriggle its way in. Adweek reported that … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
What does it take to cause someone to stop using a commerce app? Some people may download an app they heard about from a … Read the whole story
by Laurie Sullivan
Tablets have become the mobile device choice for consumers shopping online. Those using tablets treat them like a PC, comparing products and making purchases. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers pay less per click these days, although many continue to invest more in paid-search ads. After peaking at an average of $0.46 per … Read the whole story
by Gavin O'Malley
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the results of The Harris Poll recently, 78% of Americans have utilized the varied technologies that enable us to watch TV shows … Read the whole story
by Laurie Sullivan
Some 10 million smart glasses will ship worldwide between 2012 and 2016 -- and Google isn't the only maker of these social glasses. Initial … Read the whole story
by Mark Walsh
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app … Read the whole story
COMMENTARY
by David Goetzl
Beta Research released compelling research Wednesday showing various consumer preferences among cable networks. Most interesting, though, is the clue the data offered as to … Read the whole story
by David Goetzl
Even after losing two court decisions in their efforts to shut down Aereo, broadcast executives continue to believe they can find a way to … Read the whole story
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by Erik Sass
A large part of the rationale for equipping automobiles with voice-activated software is concern for safety, as voice commands and voice-to-text messaging are supposedly … Read the whole story