by Mark Walsh
Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could … Read the whole story
by Tanya Gazdik
TripAdvisor scored the best among online travel services providers, according to YouGov BrandIndex, which measured online travel services providing the highest value and satisfaction … Read the whole story
COMMENTARY
by Ryan DeShazer
The darling of the newest class of consumer technologies is undoubtedly Google's Glass. Sleek, beautiful, exciting Glass eyewear delivers a persistent layer of augmented … Read the whole story
by Aaron Baar
According to a new survey conducted by AT&T, a full two-thirds of small business owners said they plan to spend as much or more … Read the whole story
COMMENTARY
by Neil Perry
By just about any measure, marketers are missing the boat on the mobile video opportunity. Mobile provides an incredible revenue-generating and brand-building lever, yet … Read the whole story
by David Goetzl
Home Depot has signed with the Weather Co. as the first marketer to take advantage of a Twitter video offering. The Weather Co. is … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new research by Accenture, the "Seamless Retail Study," 49% of consumers believe the best thing retailers can do to improve the shopping … Read the whole story
by Gavin O'Malley
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
A&W Restaurants is jumping headfirst into social media with the help of its mascot, Rooty The Great Root Bear. Back in February, A&W Restaurants … Read the whole story
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by Mark Walsh
A seasonal shift in ad spending and expanded inventory led to lower CPM rates on Facebook in the first quarter, but the increased volume … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at least one … Read the whole story
by Wendy Davis
TV broadcasters are asking a federal appellate court to order online video service Aereokiller to remain closed. Aereokiller, like the Barry Diller-backed Aereo, offers … Read the whole story
COMMENTARY
by Joe Mandese
I've been hearing a lot about Google Now for some time, and given what I understand about it, I'm not sure why everyone's not … Read the whole story
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by Joe Mandese, Steve McClellan
Just as planning -- and some buying -- begins in earnest for the 2013-14 upfront advertising season, two top forecasters have issued tepid projections … Read the whole story
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by Wayne Friedman
Major Aereo investor Barry Diller sees the over-the-top service as a gateway to future Internet growth. While Aereo has won court victories allowing customers … Read the whole story