Rather than pop another gadget in people's cars to gather driving data, State Farm is asking Android owners to use their phones. Interesting branding move, too. Read the whole story
As marketers become more familiar with location-based targeting, they are shifting from geotargeting to more precise methods for reaching mobile users on the go. … Read the whole story
Loyalty programs need a rethink, says Anheuser-Busch's Global Director, Digital Connections. and mobile may be the platform best positioned to reset that relationship with … Read the whole story
Startup Purple Cloud is testing a social, mobile lead-generation platform created by Magnetic founder Josh Shatkin-Margolis that aims to change the way consumers interact … Read the whole story
Google slipped into its Gmail for iOS app a new intra-app functionality that circumvents Apple's stronghold on default apps. The app ecosystem is straining … Read the whole story
Despite lingering security concerns, consumers are becoming incredibly comfortable with their smartphones -- and all manner of mobile transactions. New research reveals that a … Read the whole story
The use of NFC for mobile payments is a bit of a chicken and egg battle. Companies involved in mobile payments want to use … Read the whole story
"The carriers own the customer, [who] then buys the handset," Paul Donagher, senior vice president, Communications Division, Market Strategies International, tells "Marketing Daily." "Typically, … Read the whole story
Audio RTB is here as one company slips biddable spots into the internet radio stream. Unlike display, audio ads are hard to ignore, and … Read the whole story
Aiming to stop CBS from filing a new round of lawsuits, online video company Aereo today asked a federal judge in New York to … Read the whole story
E.W. Scripps is investing some $20 million this year looking to increase digital ad revenue in the markets where it owns newspapers and TV … Read the whole story