Tumblr has proven to be one of the most entertaining mobile media platforms I have on my phone. And the native ads here suggest how powerful the format can be … Read the whole story
The mobile marketing ecosystem generated $139 billion in additional sales within the U.S. economy last year, with that figure expected to grow 52% annually … Read the whole story
In its latest push to demonstrate the power of mobile, especially search, on the marketing economy, Google released research today arguing that smartphones are … Read the whole story
Running ads prior to a product launch helps familiarize consumers with new merchandise, especially for value-minded shoppers. New research released Thursday shows how digital … Read the whole story
According to the results of The Sage SMB Survey on Mobile Devices, laptops (80%) and smartphones (81%) are the most common devices used remotely … Read the whole story
Two years ago, LinkedIn launched LinkedIn Today, a digital newspaper that compiles stories from around the Web based on what a user's connections and … Read the whole story
Mobile spending is forecasted to increase across a range of industries as the year progresses. Retail marketers, especially, have already seen the value of … Read the whole story
After an 18-month development process, MEC has launched a digital attribution platform called CookieCutter designed to provide clients with more precise ROI analytics. The … Read the whole story
Though we wrote about the 10% world of mobile commerce yesterday, it doesn't mean commerce isn't growing in some substantial ways. A new report … Read the whole story
The event will mark the first time that fans in all U.S. states can all play the game together online in real-time (via computer, … Read the whole story
The big challenge is to get the digital agencies to think of, and buy, digital video in the same way they do traditional TV. … Read the whole story
Verve Mobile has named James Smith as chief revenue officer, overseeing all sales and marketing functions for the location-focused mobile ad network. Read the whole story