MoBlog
Consumers with home networks are now offloading about a fifth of their media to devices, new metrics show. The untethering has begun. Read the whole story
ABC will participate in the first trial of Nielsen Online Campaign Ratings for mobile devices. While efforts have been growing to measure viewership online, … Read the whole story
- COMMENTARY
As marketers, we've put a lot of focus on building mobile programs over the past few years. We've learned that 80% of smartphone users … Read the whole story
Groupon on Tuesday expanded its suite of mobile payment offerings for businesses with the rollout of the Breadcrumb POS app for the iPad. The … Read the whole story
- COMMENTARY
TV Everywhere may suffer from low ambitions. We don't really want our devices to behave like TV circa 1980, do we? Programmers should be … Read the whole story
- COMMENTARY
The question facing most marketers is one of scale, and probably the single most overlooked challenge comes from how to design experiences for dozens … Read the whole story
Popular Internet radio service Pandora this morning announced that it has fully integrated into Madison Avenue's media planning and buying software suite, including deals … Read the whole story
COMMENTARYMobile for commerce keeps popping up in numerous new places. By now, we're getting used to seeing iPads being used as checkout devices at … Read the whole story
The four major wireless carriers in the U.S. will take a (partial) break from trying to woo each others' customers this summer to unite … Read the whole story
- COMMENTARY
In 2010, music service Pandora was one of the first companies to partner with Facebook for its earliest iteration of the "instant personalization" program … Read the whole story
Pheed on Wednesday is launching an Android version of its app, which it hopes will double its total number of downloads. With the Google … Read the whole story
- COMMENTARY
Twitter's focus continues to turn toward real-time marketing and the data that backs the transitions. The company acquired Lucky Sort for its technology that … Read the whole story
Mobile RTB ad exchange Smaato today announced the hiring of Ajitpal Pannu as their new senior vice president of product strategy. After working at … Read the whole story
Clear Channel Entertainment and Media's iHeartRadio app has over 30 million registered users, according to the company, and the app has been downloaded over … Read the whole story
