Mobile Marketing Daily
Friday, May 17, 2013
  • Google Revamps AdMob Network

    Google on Thursday began rolling out a revamped version of its AdMob mobile ad network aimed at helping developers better promote and monetize their … Read the whole story

  • Mobile Ad Results In Line With Rich Media

    Mobile display ads perform roughly on par with rich media ads in terms of click-through and time spent, but not as well as video … Read the whole story

  • USA Network Embraces Multiplatform, 2-Screen Engagement

    Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story

  • CW's Strategy: Year-Round Originals, Digital Reach

    CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including … Read the whole story

  • Yahoo Adds Tweets To News Feed

    Yahoo will incorporate selected tweets into the newsfeed on its redesigned home page through a new partnership between the Web portal and the microblogging … Read the whole story

  • Hanes Aims Destruction Videos At Gen Y

    In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts and undies, Hanes is introducing a new video … Read the whole story

  • Direct-To-App: Hollywood Tries Freemium

    A b-grade horror flick was released direct to the app format today. App-goers will be invited to buy the film by the section if … Read the whole story

  • Mobile Commerce & the Attack on the Cash Register

    If nothing else is happening relating to mobile payments, the trusty old cash register is under a full-blown assault. Just within the last few … Read the whole story

  • Apple: No 'Direct Evidence' Of Ebook Price-Fixing

    Did Apple conspire with book publishers to end Amazon's $9.99-per-ebook price? That's the question at the center of the government's antitrust lawsuit against the … Read the whole story

  • The Perils Of Google Glass

    Most of us have been there: you're sitting with a friend, maybe enjoying a nice meal or a glass of wine, and you get … Read the whole story