Mobile Marketing Daily
Monday, May 20, 2013
  • 'Geo-Conquesting' Drives Higher Mobile Click Rates

    The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor's offerings online or in print -- … Read the whole story

  • Experience Trumps Device: Adaptive Engagement In An Omnichannel World

    Many organizations struggle to establish a seamless mobile experience. Relying solely on native apps does not deliver the fully connected sequential screen experience customers … Read the whole story

  • Yahoo To Buy Tumblr For $1.1 Billion

    The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story

  • Mobile Payments Meet MMS: Payvia Buys Mogreet

    The mobile payments space just got a bit more interesting with payment provider payvia buying MMS company Mogreet. While hardly household names, the two … Read the whole story

  • Weather.com Develops Real-Time Data Ad Targeting

    Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story

  • Ford, Jeep, Chevy Top Digital Auto Brands

    On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an … Read the whole story

  • Search Data Creates Dominance

    Google mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become … Read the whole story

  • Traditional Radio Revs Flat, Digital Revs Up 9%

    Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from the same period in 2012. Total spot advertising … Read the whole story

  • Google Maps Gets A New Look

    Google introduced a new look for Maps this week. The company plans to place great emphasis on location, so Maps will play a major … Read the whole story

  • MetroPCS Drops Challenge To Neutrality Rules

    T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on Friday. But Verizon, which also challenged the rules, … Read the whole story

  • Yahoo, Twitter Deal Marks Internet Amalgamation

    Online Media Daily reported yesterday that Yahoo and Twitter have forged a partnership, allowing Yahoo to "incorporate selected tweets into the news feed on … Read the whole story