The practice of conquesting -- running advertising for a brand or product near editorial content about a competitor's offerings online or in print -- … Read the whole story

The Yahoo board has agreed to acquire popular blogging site Tumblr for $1.1 billion in cash, according to reports Sunday. The deal, first reported … Read the whole story

The mobile payments space just got a bit more interesting with payment provider payvia buying MMS company Mogreet. While hardly household names, the two … Read the whole story

Weather.com has begun using audience segmentation data from Lotame to develop real-time targeting services based on weather conditions, time and interests for companies like … Read the whole story

On the digital proving track, Detroit is beating out the competition. Ford, Jeep and Chevrolet were the top three auto brands based on an … Read the whole story

Google mines data for future product ideas through connected screens and applications by tapping into everything from geolocation to historic behavior. Maps will become … Read the whole story

Radio advertising revenues were flat at $3.5 billion in the first quarter of 2013, unchanged from the same period in 2012. Total spot advertising … Read the whole story

T-Mobile's newly acquired MetroPCS withdrew its challenge to the Federal Communications Commission's net neutrality rules on Friday. But Verizon, which also challenged the rules, … Read the whole story

Online Media Daily reported yesterday that Yahoo and Twitter have forged a partnership, allowing Yahoo to "incorporate selected tweets into the news feed on … Read the whole story