by Mark Walsh
Swirl entered the mobile shopping fray last year with an iPhone app allowing users to learn about fashion deals near them. Now it is … Read the whole story
COMMENTARY
by Hunter Thurman
Beyond delivering the coolest accessory since 1983's "Frogger" video game watch, the wearability trend will usher in a new era in the way we … Read the whole story
by Laurie Sullivan
Given consumers' mobile in-store shopping trends, some consider the showrooming hoopla overblown. The research process still begins at home on search engines and comparison … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
When it comes to mobile payments being used at checkout in stores, there's still a long road ahead. A new study shows that while … Read the whole story
by Steve McClellan
Amidst all the discussion of fully integrated marketing strategies, some are predicting the demise of stand-alone specialist shops, such as social media and digital … Read the whole story
COMMENTARY
by Ken Mallon
As people spend more time consuming digital content, their time increasingly shifts, and becomes more diffused and the ability to reach a target audience … Read the whole story
by Aaron Baar
"[Director Garth Davis] had a personal experience with the Sony 4K Ultra HD TV at the Sundance Film Festival, and a creative vision to … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Changing course, AT&T has decided to allow all users -- including those with unlimited data plans -- to use the FaceTime video chat app … Read the whole story
by Karl Greenberg
Henry Bzeih, Kia Motors America's chief tech strategist, says that while the smartphone and app technology exists for marketers to make offers based on … Read the whole story
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by Gavin O'Malley
Viacom Media Networks unveiled its findings from "When Networks Network: TV Gets Social" -- some new multicountry research on the interplay between TV and … Read the whole story
COMMENTARY
by Sharad Verma
With the right Pinterest analytics platform, companies can create an online presence that showcases the latest products and services and drives sales conversions -- … Read the whole story
by Laurie Sullivan
Internet-connected devices are exploding in the United States. There are 31.8 million Internet-accessible tablets, according to The NPD group, and IDC estimates with global … Read the whole story
COMMENTARY
by Chris Young
At the end of every NewFront week, our industry asks the same question: Has digital video arrived? While one can never be certain, this … Read the whole story
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by Joe Mandese
In a push to demystify the black box world of programmatic trading, a major ad technology developer is creating a marketplace where advertisers, agencies … Read the whole story
by Wendy Davis
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen Ohlhausen suggested on Tuesday. "A policy that limits … Read the whole story