by Wendy Davis
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me … Read the whole story
by Steve McClellan
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest … Read the whole story
by Mark Walsh
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The window to reach mobile shoppers may be short with some factors out of retailers' control. A study from IBM's Digital Analytics Benchmark last … Read the whole story
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by Mark Walsh
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, … Read the whole story
COMMENTARY
by David Goetzl
Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV … Read the whole story
by Laurie Sullivan
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
by Laurie Sullivan
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
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by Joe Mandese
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
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by Gavin O'Malley
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
by Karlene Lukovitz
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark … Read the whole story