MoBlog
Mercedes-Benz is announcing the first car financial services app for in-car networks. It always seemed to me that driving was one time and place where you really wanted to forget … Read the whole story
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
- COMMENTARY
According to Monetate's EQ survey, activity at commerce sites from devices nearly doubled since last year. So when is someone going to help me … Read the whole story
Publicis Groupe digital agencies DigitasLBi and Razorfish have installed new executives to run their respective international operations, the shops confirmed Wednesday. The moves come … Read the whole story
- COMMENTARY
The vast majority of U.S. adults read newspaper media content across a range of technology platforms, including 59% of Americans ages 18-24, the youngest … Read the whole story
Tablets are used mainly in lean-back mode at home, for two-screen viewing, consuming media and as e-commerce tools. Smartphones, by contrast, are used both … Read the whole story
COMMENTARYThe window to reach mobile shoppers may be short with some factors out of retailers' control. A study from IBM's Digital Analytics Benchmark last … Read the whole story
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, … Read the whole story
- COMMENTARY
Listening to the top marketer at Anheuser-Busch, it seems pretty clear why major brands shouldn't be expected to move big dollars away from TV … Read the whole story
Google introduced a tool Wednesday that lets brand marketers and agencies pull up-to-date industry benchmarks to help plan and measure the success of display … Read the whole story
Twitter began testing a lead generation tool Wednesday in its tweet stream that resembles a cross between a daily deal alert and call-to-action ad … Read the whole story
Demand for network TV advertising, which had been lagging so far this year, surged in April thanks largely to March Madness. While much of … Read the whole story
While consumers continue to perceive TV programming as superior in quality to that of online fare, their viewing habits are becoming harder to differentiate … Read the whole story
The "1D VIP Tour Correspondent" (Kylie Keene of Portland, Maine) was selected through a contest that generated big buzz across 1D fan sites and … Read the whole story
COMMENTARYNow that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has effectively sprouted from Mark … Read the whole story
