MoBlog
by Steve Smith, Staff Writer
It is always important for mobile marketers to keep in mind the sobering truth about smartphone use: it's all about people maintaining connections with one another, not with you. Read the whole story
by Mark Walsh
Mobile campaigns for quick-serve and casual dining restaurants are all about driving foot traffic. That makes having a location component more likely for companies … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The subtitle of Mary Meeker's latest monster state of the Internet deck could be "Revenge of the Masses" or "Mass Media In Reverse." The … Read the whole story
by Laurie Sullivan
Amazon will allow its more than 200 million active customers to log in to mobile apps, games and Web sites using a single sign-on … Read the whole story
COMMENTARY
by Marco Veremis, Op-Ed Contributor
Emerging markets will develop mobile payment systems that are more tied to carrier billing than we have seen in early adopter markets. Carriers are … Read the whole story
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by Joe Mandese
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. For purposes … Read the whole story
by Karl Greenberg
Volvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social … Read the whole story
COMMENTARY
by Skip Brand
In the land of Burberry, Rolls Royce, Harrods and other iconic luxury brands, how are marketers reaching their audiences online? According to a recent … Read the whole story
by Karl Greenberg
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony … Read the whole story
by Wayne Friedman
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story