MoBlog
It is always important for mobile marketers to keep in mind the sobering truth about smartphone use: it's all about people maintaining connections with one another, not with you. Read the whole story
Mobile campaigns for quick-serve and casual dining restaurants are all about driving foot traffic. That makes having a location component more likely for companies … Read the whole story
- COMMENTARY
The subtitle of Mary Meeker's latest monster state of the Internet deck could be "Revenge of the Masses" or "Mass Media In Reverse." The … Read the whole story
Amazon will allow its more than 200 million active customers to log in to mobile apps, games and Web sites using a single sign-on … Read the whole story
- COMMENTARY
Emerging markets will develop mobile payment systems that are more tied to carrier billing than we have seen in early adopter markets. Carriers are … Read the whole story
In an important development for the programmatic trading of mobile audiences, one of Madison Avenue's biggest agency trading desks -- VivaKi's Audience on Demand … Read the whole story
COMMENTARYA new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. For purposes … Read the whole story
Volvo is boosting the digital portion of its U.S. media spend by 40% this year. A chunk of that is going to a social … Read the whole story
- COMMENTARY
In the land of Burberry, Rolls Royce, Harrods and other iconic luxury brands, how are marketers reaching their audiences online? According to a recent … Read the whole story
It's about the platform, baby. Engaging Millennials in world peace means getting them to Facebook, Instagram and other points of digital society to pony … Read the whole story
Looking to push the focus to the "primary" screen, Dish Network has started a social media app connected to its Hopper DVR unit. The … Read the whole story
