MoBlog
by Steve Smith, Staff Writer
Android still has majority market share in the U.S., but iOS has shown the more rapid growth. Suddenly, however, Microsoft's Windows Phone 8 becomes an interesting third player attracting feature … Read the whole story
by Steve Smith
One of the fastest-growing mobile ad networks, Airpush announced upgrades to its SDK at developer conferences on both coasts this weekend. In less than … Read the whole story
COMMENTARY
by Joe Gillespie
Mobile is no longer an add-on to the campaign. It can be part of how brands craft multichannel efforts, build stories across screens, and … Read the whole story
by Mark Walsh
The volume of app downloads rose in April for the first time since January, along with the cost to market those apps. That's according … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the 2013 U.S. Mobile Path-to-Purchase Study by Telmetrics and xAd, of consumers searching for local products and services, 45% tap mobile devices … Read the whole story
by Tyler Loechner
Taptica, an Israel-based mobile ad platform with U.S. headquarters in San Francisco, today claimed to be the first to combine optimization for direct media … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Click-through rates (CTRs) on Samsung mobile devices running Android have begun to rise, closing the gap with Apple iOS in key U.S. and U.K. … Read the whole story
by Tanya Gazdik
Heineken is launching a promotion today themed "Dropped" in which men ages 21 and older can enter a contest for a chance to be … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Online video company Aereo recently went on the offensive in court by filing a new lawsuit against 18 CBS local affiliates. The Barry Diller-backed … Read the whole story
by Gavin O'Malley
CBS Corp. has acquired full ownership of TV Guide Digital, including TVGuide.com and all TV Guide Mobile apps. Both will be folded into CBS … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Mobile commerce is still in its relatively early stages. However, the coming growth is projected to be big. Deep inside the massive Cisco Visual … Read the whole story
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by Laurie Sullivan
Google's spam expert Matt Cutts took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad … Read the whole story
by Erik Sass
Magazine ad pages may be declining, but their print readership isn't. Total audience for American consumer magazines increased 2.36% from 1.19 billion in spring … Read the whole story