MoBlog
by Steve Smith, Staff Writer
Coke's Ahh project is still going strong months after it first brought its regular flow of silly branded games and tchotchkes to smartphones. It is one of the best content … Read the whole story
by Mark Walsh
Rich media ads running on social-networking sites in mobile tend to outperform the same ads on regular mobile sites. Rich media ads running in … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
NFC may have more to offer consumers and marketers outside of the m-payments realm with which it is so unfortunately identified. But there is … Read the whole story
by Wayne Friedman
As it turns out, mobile TV-video usage isn't all that mobile. Some 82% of tablet TV/video usage and 64% for smartphone TV/video usage occurs … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
For mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front and center … Read the whole story
by Karlene Lukovitz
Ben & Jerry's is asking residents of five cities to vote to help create and determine the names of new ice cream flavors that … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
What can an advertiser show in six seconds that is worth anything? Nothing, I'd say Read the whole story
by Laurie Sullivan
Android OS phone users now have access to Vine, a mobile app that enables users to create and post video clips, allowing Twitter followers … Read the whole story
COMMENTARY
by Neil Capel
Play the long game. Make every interaction users have with your brand highly relevant, and you will win their respect and purchasing power. Many … Read the whole story
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by Steve McClellan
Mindshare has appointed mobile industry veteran Jeff Malmad as mobile leader, a new position that signals the agency's continuing effort to ramp up its … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to results from a report by the MediaSchool Group, 70% of respondents believe that in 10 years the marketing landscape will be dominated … Read the whole story
by Joe Mandese
Joule, the mobile marketing unit of WPP's tenthavenue division, this morning will announce a reorganization. The move follows the departure of global CEO Michael … Read the whole story