MoBlog
by Steve Smith, Staff Writer
Using QR and other mobile codes to "activate" Web content in response to a scan seems a meager goal compared to the possibilities brands have to activate moments, places and … Read the whole story
by Laurie Sullivan
Marketers are finding they need to shift strategies and testing methods as search ad campaigns make the most significant online migration in history, from … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
What is the ultimate role of the mobile device in the hands of sales associates? For the last several days I've been pondering the … Read the whole story
by Mark Walsh
More than a year after selecting five mobile ad formats as part of its Rising Stars program, the Interactive Advertising Bureau on Monday released … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
With Flingo's new Samba interactive software being popped into new Smart TVs and on OTT set-top boxes, even if you're on Facebook while watching … Read the whole story
by David Goetzl
ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the annual World Press Trends survey of the World Association of Newspapers and News Publishers released last week, print newspaper circulations continued … Read the whole story
by Sarah Mahoney
As with Mother's Day, the NRF says special outings, like brunch or a sporting event, are typically a big factor, and expected to reach … Read the whole story
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by Thom Forbes
Apple's World Wide Developers' Conference kicks off in San Francisco today amid some buzz that the company is losing its buzz along with its … Read the whole story
by Wendy Davis
Verizon filed new court papers arguing that the Federal Communications Commission still lacks authority to impose Net neutrality rules, despite a recent Supreme Court … Read the whole story
COMMENTARY
by Phyllis Fine, Staff Writer
"While readers have enthusiastically embraced digital publishing, the book industry itself has continually dragged its heels," writes Rachel Edidin in this thoughtful analysis of … Read the whole story
by Gavin O'Malley
Madison Avenue has assigned a new label to every lesbian, gay, bisexual, and transgender consumer: mobile pioneer. "They have become a bellwether for the … Read the whole story
by Tyler Loechner
Toyota has announced a partnership with mobile marketing firm Velti to help the automotive company connect with their growing mobile user base through mobile … Read the whole story