by Gavin O'Malley
Local mobile advertising is on track to double this year, but the macro trend is playing out quite differently from one market to another. … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
Over the last many months, I've been researching and writing a new book about the mobile commerce revolution and the dramatic shift in purchasing … Read the whole story
by Gavin O'Malley
Mobile-crazed marketers are increasingly diverting desktop dollars to new platforms like smartphones and tablets. By 2015, desktop spending will drop slightly to $35.26 billion, … Read the whole story
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by Thom Forbes
Google is shelling out $1.1 billion for the traffic app Waze to tap into its crowd-sourced ability to "outsmart traffic together" and identify speed … Read the whole story
by Mark Walsh
Facebook recently announced plans to cut its number of ad units in half. New findings on the effectiveness of various Facebook ad formats in … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A new Apple-Bing relationship could mean the start of something sweet for brand marketers. A deal announced Monday with Apple allows Bing to support … Read the whole story
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by Joe Mandese
By at least one measure -- actual measurement -- comScore, not Nielsen, is the dominant supplier of online campaign ratings, and by a wide … Read the whole story
COMMENTARY
by Scott Gillum, Op-Ed Contributor
Even though buyers mention social media (and providers such as Twitter, Facebook and LinkedIn) when asked to rate their usage and the usefulness of … Read the whole story
by Laurie Sullivan
While 76% of global Millennials -- 18- to-30-year-olds in 27 countries -- own a smartphone, it may come as a surprise that many attribute … Read the whole story
COMMENTARY
by Adrienne Levy
Every day we are getting messages online and offline. Striking the perfect balance with social resources and traditional marketing elements is critical to reinforce … Read the whole story
by Sarah Mahoney
IRI says there are now some 149,000 convenience stores, with roughly two-thirds owned by independents. Increasingly, these stores are stepping away from their cookie-cutter … Read the whole story
COMMENTARY
by Mukund Ramachandran
Online video consumption continues to skyrocket. And yet online video advertising makes up a tiny fraction of marketer's overall digital budgets. According to eMarketer, … Read the whole story
by Laurie Sullivan
Investors seem to love BrightEdge's approach to search engine marketing. The company raised $42.8 million in its fourth funding round. Insight Venture Partners led … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Will Critchlow, who previously mocked voice search technology, finally came around. Admitting that he has been wrong in a post, he finally sees voice … Read the whole story
by Aaron Baar
When it was founded in 1997, TiVo set out to change the way people watch television, allowing them to watch programming on their calendar … Read the whole story
by David Goetzl
Clear Channel CEO Bob Pittman suggested Tuesday that the media industry needs improved measurement across broadcast and digital properties and better marketing-mix models to … Read the whole story
by Wendy Davis
In a blow to comScore, a federal appellate court has refused to hear the company's appeal of a trial judge's decision allowing consumers to … Read the whole story
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by Wayne Friedman
Executives estimate that more than half of media and entertainment businesses' revenues will come from digital services/platforms in the next two years. Sixty-four percent … Read the whole story
COMMENTARY
by Jay Miletsky
Anyone involved in online advertising is well aware of the concern by marketers, publishers and exchanges about the prevalence of phantom or robot traffic. … Read the whole story