The early results from the Coke Ahhh.com project suggest that an ambitious mobile content marketing effort can achieve both reach and engagement. Teens are spending two minutes at a time … Read the whole story
Mobile ad spending will jump from an estimated $7.7 billion this year to $28 billion in four years, nipping at the heels of traditional … Read the whole story
What "Scandal" can teach CMOs about marketing to screenagers. Read the whole story
Borrowing Twitter's signature feature, Facebook announced adding support for hashtags on the social network. The long-rumored move allows Facebook users to add a hashtag … Read the whole story
Mobile commerce is seeping into all corners of shopping, no matter the product size or price. After I addressed a group of car dealers … Read the whole story
While speech-to-text systems in cars might seem safe and convenient, in reality they're not. "Hands free" activities can be just as distracting -- and … Read the whole story
Mark Loughney, vice president of sales and strategy research for ABC, started in academia -- but customer satisfaction research interested him so much that … Read the whole story
Apple's newest version of its operating system for mobile devices, unveiled this week, contains new features that could make it harder for ad networks … Read the whole story
Most Americans who use social media have "liked" a brand on social media, with 57% affirming this behavior, according to a new global survey … Read the whole story
Consumers who interact with rich media campaigns average 14 seconds spent with the brand per interaction, and are five times more likely to click … Read the whole story
Smart TV or "connected TV" is a phrase used to describe the current trend of integration of Internet connectivity (Ethernet and WiFi) into high-definition … Read the whole story
Mobile ad firm Mojiva will open its Mocean mobile ad-serving platform to advertisers and agencies in addition to existing products for publishers, ad networks … Read the whole story
At the Video Publisher Forum in New York City later today, LiveRail is expected to announce additions to its sell-side tools. Mark Trefgarne, CEO … Read the whole story