MoBlog
by Steve Smith, Staff Writer
The metrics around second-screen use and the occasional linkage viewers make between the two displays may give programmers and advertisers good reason to court the distracted viewer. But I am … Read the whole story
by Laurie Sullivan
Search advertisers will need to learn how to compensate for rising costs per click as Google gains profits from the migration to AdWords Enhanced … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The next generation of gaming consoles has much more to lose from 'second screening' than does TV. And so the Xbox One and PS … Read the whole story
by Steve Smith
In tandem with the Cannes Lions celebration this week, the IAB surveyed agency creative execs on their best practices for making mobile marketing compelling … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Pew Research Center, 34% of American adults report ownership of a tablet, almost double the 18% adoption rate in April 2012. … Read the whole story
by Mark Walsh
Almost a third (32%) of digital businesses will spend $1 million or more on mobile operations this year compared to 24% in 2012. With … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
A shopping trip over the weekend reminded me yet again of the small and sometimes unseen influences around mobile commerce. Facing a lengthy, multi-city … Read the whole story
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by Joe Mandese
The global ad economy now is expected to expand only 3.5% this year, according to the latest quarterly forecast released this morning by Publicis' … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
The ubiquitous JW Player has made enhancements that should make it more attractive to mobile users, where Long Tail Video's CEO Dave Otten says, … Read the whole story
by Aaron Baar
With a new marketing campaign, the hotel chain -- a division of Marriott International -- is looking to show how it can cater to … Read the whole story
by Wayne Friedman
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- including connected and smart TV sets -- are … Read the whole story
by Steve McClellan
WPP has taken a stake in Muzy Inc., an early-stage micro-blogging service focused on mobile content creation. Muzy has attracted over 20 million users … Read the whole story
by David Goetzl
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand programming. Content from five networks will be available … Read the whole story